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PHOTO: Courtesy of Joe Sabia

QUICK Q&A

Joe Sabia ™06

The online video producer and creator of Vogue hit celebrity interview series œ73 Questions.�

How did the idea for the œ73 Questions� series come about? Condé Nast Entertainment, the video division of the magazine publisher, asked, œWhat would you do if you had four hours with actress Sarah Jessica Parker?� I had done some work for Vanity Fair before then, but this was my first time being approached to film a celebrity. I was really into one-take videos during that time”and I thought it could be really fun to ask Sarah Jessica Parker as many questions as possible in one take. 

What makes video content go viral? A unique concept”when people see it, they immediately understand that it like nothing they™ve ever seen before. 

What the best advice you can give? My mom passed away in March and I™ve been thinking a lot about what she gifted me. I was a kid obsessed with so many strange interests, and she gave me the freedom to be in love with what I was in love with. She poured gasoline on every flame of excitement. I™m so grateful for that. My advice would be to do that for yourself: Find out what excites you and then figure out the ways that you can really turn that flame into a life-changing conflagration. 


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